Do you know that Starting a photography business In Nigeria is kind of risky but it is a very profitable venture. However, it is very important to understand some of the key things before deciding what you want or how you want the business to be structured.
Like any business, the practitioner must have a deep interest for the profession. An inherent interest in the creative process of taking photographs will help in the overall success of the business.
In this part of the world, photography is mostly learned through apprenticeship by gaining experience from an established professional to know the rudiments of the game. After completion of the informal training, the next step is always to set up a studio, which involves capital.
In this case, the funds to get the necessary equipment would be put into consideration when planning to establish a photo studio.
Other fixed costs to consider would include rent (if the photographer chooses to get a studio) and other miscellaneous items. According to some practitioners who spoke with Business Post during a research into this topic, a new photographer who wants a standard studio can start with a budget of N3.5 million. However, you can start with a lower budget of about N500,000 to N1 million, depending on the tools and cost of rent to start your photography business in Nigeria.
Equipment and Estimated Costs Of Starting A Photography Business in Nigeria
Photography is an expensive business because it involves a lot of technological hardware and software which are costly. Equipment comes in two varieties; hardware (physical) and software. Some of the major hardware components need in photography are:
Two cameras: From N150,000 to N1.5 million or more.
Multiple lenses: Prices range from N40,000 to N350,000.
Two flashes: N15,000 to N100,000 each.
Multiple memory cards: From N2,000 to N15,000 each
Two external hard drives: From N10,000 to N45,000 or more, depending on the size (it is advisable to keep one backup off-site)
Computer or laptop with sufficient memory: From N75,000 to N720,000, depending on the type, size, quality and make.
A studio: The cost of renting a place for studio solely depends on location and the size. The studio has to be painted to make it attractive to customers. Also, the necessary lightening tools have to be put in place like the LED lights & Strobes, tripod stand, wireless triggers, props, prime lenses, zoom lenses, Photoflex reflector.
For the Software: This includes Adobe Lightroom, Adobe Photoshop, Corel Paintshop, PortraitPro, GIMP amongst others.
Note: These are not all software for Photography and are subject to the preference and versatility of the photographer.
Common Challenges in photography business in Nigeria:
Like a host of other businesses, here are likely challenges that a would-be photographer could face:
Funds – This is regarded as the biggest challenge to the business of photography, new models of equipment are released regularly and with this comes a high cost. With a constant supply of income, a photography business will thrive.
Clients– Photography can be seen also as a competitive business. because Finding a clients to patronise the establishment may be a challenge. Even when the photographer finds one, some are likely not to pay for services offered.
Competition – There are many photographers in the field which makes it more competitive. It is then crucial to build a network of people which services are rendered effectively and efficiently.
Infrastructure Deficiency – Electricity, among other basic infrastructural necessities, is sometimes lacking and this poses a great challenged to a digitally driven business such as photography.
Business Opportunities in Photography Business in Nigeria
Photographers can find employment in a number of places. Either as a self-employed individual or an organisation attachment. The creative outlet is needed mostly in every human endeavour, including at
Ceremonies: weddings, anniversaries, and celebrations.
How To begin your Photography Business in Nigeria
Choose your photography Niche
One of the mistakes most Photographers make is failing to choose the right photography niche,there are lots of photography competition day by day , the best business decisions you can take is to focus on a particular type of photography
Get your Photography Equipments
your photography equipment is very important especially for your long-term investment in your new photography business. For beginners, you’ll need to get the best equipment in the market that is pocket friendly. we have given a list of photography equipments needed to start a photography business in Nigeria.
Improve your Shooting Skills
before you start a photography business in Nigeria it is very important that you understand light by shooting in manual mode. This may seem very intimidating at first, but once you really grasp the way light is captured in your camera, you are ready to take full creative control over each frame also improve in your capturing skills and be very unique so that your clients will always recommend you to others.
Choose your Location
When starting a photography business in Nigeria, Choosing the right location for your photography business, because is not to be joked with, although weddings can be done anywhere in Nigeria however you need to choose a location where ceremonies are done often with less competitions, do your location survey and study the destined area before finalizing if it is suitable for your taste.
Market and Advertise
This is essential for your business growth. Yes, new customers will come through referrals from existing customers, but a faster way to grow your business is to market and advertise your work.
In addition to Marketing your photography business in Nigeria via Online you may need to work on your Social media Presence and your Website/Blog.
to take your photography business in Nigeria to the Next level, you need to Advertise on social media consistently platforms like Twitter, Instagram, Facebook e.t.c will take your social presence a long way start by Uploading a lot of quality photos. Do not make the mistake of copying photos from the internet and taking credits, you will be caught and the results will be disastrous.
On How To begin your Photography Business in Nigeria , there are many ways but we can’t list all here , you can go into research and find out more
FAQ on Photography Start up
How much does it cost to start a photography business in Nigeria?
If you plan to start big (i.e. with a fully equipped studiothen you should be ready to have a startup capital of N1m. However, you can start with just N100, 000: a good camera (N80, 000) and a fairly used laptop with a high RAM (N60, 000).
Who is the Richest Photographer in Nigeria?
Kelechi Amadi-Obi. Kelechi
Amadi-Obi is the richest photographer in Nigeria and he was born in December 29, 1969, he is known for his creative photographs, paintings, and artworks he is also a publisher of Mania Magazine.
In conclusion on : photography business in Nigeria
photography business in Nigeria is very legit and profitable if you manage it well , please don’t forget to share this article