On this post , I will guide you on things you need to know about information marketing business
How to start information marketing business
What is Information Marketing All About ?
Information marketing can be seen as the process of selling of e-books , videos, audio or any other Marketing format online and earn commission per sales .
In a country like Nigeria, e-books are use generally and is easily and more accessible on the Internet than videos because of the slow and inadequate internet connection speeds and expenses of Data costs. But with falling data costs in recent years, video based information products are becoming more common place.
You should not let the word Marketing to scare you. Because information marketing business is not a face to face marketing and you are not suppose or expected to meet anybody one on one / face to face or try to convince anybody to buy anything. In information marketing, your web pages which serves as your sales page and your email messages usually do all the marketing work for you and all you Need to do is to sit back, answer user inquiries and wait for the payment alerts to start Dropping on your phone.
Information Marketing is the easiest means of making money on or off the Internet from any part of the world. You can make millions from this business if you work hard
Information marketing business is large and profitable business you can do online and offline , and the amazing thing is that you can start without any capital , all you need is knowledge. The profit that is in the business is so huge and much that you can make between N500,000 to N1,000,000 within a week if you get your strategy right.
Top 2 Information Marketers
1. Neil Patel.
He is The co-founder of Crazy Egg ,and also a contributor to Entrepreneur , also well recognized among the top 10 online marketers. He help in growing the revenues of some brands like NBC, Amazon, Viacom, GM and HP. Either you want to grow in your knowledge of Web analytics, marketing or conversion, you’ll learn a great deal from him daily.
2. Avenash Kaushik.
He is an entrepreneur, writer and speaker with a wide knowledge that the most seasoned marketers can learn from.
He is among the co-founder and CEO of Market Motive ,
Make Money Online with Information Marketing
The minimum capital you will need to start information marketing properly is about N45,000 most of which will be used for advertising. Note that you can actually start with less, but the more you are able to invest especially on advertising, the greater the profits you will make. In our case, we wrote our own e-book by ourselves and we started with an initial investment of about N60,000 spent mostly on advertising. Through continual reinvesting of our initial revenue, we were able to end up with about N2 million in profits after about 4 months.
Here are the main things needed to start a successful information marketing business:
1, A Hot Product
A well written, useful and highly demanded information product (ebook or videos) is the first key to success. The product you are selling is very critical to the success of this business because you do not expect people to be interested in what they do not feel they need. Generally, your product must be able to solve a very pressing need of the people in the niche that you are targeting. Some popular niches that are always in demand are wealth creation and making money, health and fitness (dieting, weight loss, treatments and cures etc)
Another very important thing to note is that your product must be a good quality, and must worth the cost and must also do as you say it would, if not then nothing differentiates you from the many scammers out there. If you cannot create/write your own product, you can buy the rights to sell someone else’s book or videos.
You can get resale rights of some good products from as low as N5,000 to N25,000 in the MoneyMaker.ng Online Shop while the rights of some very powerful products may sell as high as N250,000. MoneyMaker.ng Silver Agents and Gold Agents get some free MRR books that they can use get started in the business and also for practice with the M.O.B. If you are good at writing, you could also create your own products and sell the resale rights to others for much more than you sell the normal ebook without the resale rights (this is the sweetest).
2, An Autoresponder
An autoresponder is not mandatory in information marketing but it can be very very helpful and it can boost your sales several fold because if done properly it can be very effective at convincing sceptical visitors and converting them into paying customers.
For you sending people to your sales page as done in the direct method/way, what you need to do is to use the autoresponder to collect email addresses and build a database list of prospects i.e potential buyers. It is also used to automatically send periodic email messages regarding your product to your list.
An autoresponder, is a wonderful thing that can save you the stress of sending regular messages to your prospects. It can also help you to build trust and credibility with your target market. It is the most powerful tools used in information marketing. There are some companies like TrafficWave, Getresponse, Aweber, Mailchimp etc where you can pay monthly to use their online autoresponder or you can build and host your own by yourself especially if your email list is very large.
To make things easy for MoneyMaker Agents who want to get into information marketing without having to worry about all the things listed above, every agent (whether Bronze, Silver or Gold) gets a referral link that they can use to refer people to this our free 7 day course and earn commissions for any of those people that joins as an Agent or buys the course directly. This is a fast way to start earning because then all you have to worry about is how to promote the free course link and get people to register for the mini course for free and we will do the rest.
3, A Webpage (Sales Page)
Also known as a sales page, this is where you will put all the details about the product that you are selling. It will contain all the details and benefits of the product that you are selling and it is meant to convince the visitors to buy the product.
4 , Lots of Visitor Traffic
The amount and rate of visitors that view your web page is known as your traffic. To succeed in information marketing you need a lot of traffic because you need as many people as possible to view your sales page or to register for your autoresponder. And this should not just be any kind of traffic, it is better if your traffic is obtained from a source that is related in some way to the product that you are selling.
There are many different sources of visitor traffic and various methods of getting visitors both free and paid. Generally the free methods take longer time to generate profits when compared to the paid methods.
How to Learn Information Marketing Business in Nigeria
The best way to learn information marketing and online business is to get a mentor who knows what they are doing so that they will guide you as you learn. This will make things easier and faster for you.
Conclusion on INFORMATION MARKETING BUSINESS
This business is too simple that you can do it with your two eyes closed and your hands tied behind your back. if you no how to do it well and if you have a good mentor , please don’t forget to share this article